Suzie Hoitink
Suzie Hoitink is a pioneering force and one of the most influential business minds in Australia’s aesthetic industry. A strategist, operator and entrepreneur who built, scaled and sold one of the country’s most respected clinical brands and is now reshaping how aesthetic clinics grow with deep clinical insight and a systems-first mindset.
As Co-Founder and Clinical Systems Officer at DappleOS, Suzie is at the forefront of turning day-to-day complexity into clarity through systems that drive sustainable clinic performance. Her product strategy is guided by real-world experience and commercial foresight, ensuring DappleOS delivers meaningful impact at scale.
Suzie is also Co-Founder of HTNK Advisory, where she works with clinical leaders and their teams to drive performance, long-term growth and success. Her approach is trusted by early-stage startups and mature practices alike — combining structure, strategy and a clear path to profitable growth.